The Gaia space mission, through its 5-6 years survey of the whole sky up to magnitude V=20-25, will drastically increase the sample of known white dwarfs allowing to address new science questions. In this paper we provide a characterisation of Gaia photometry for the case of white dwarfs to better prepare for the analysis of the scientific output of the mission including relationships among colours involving Gaia magnitudes (white light G, blue GBP, red GRP and GRVS passbands) and colours from other commonly used photometric systems (Johnson-Cousins, SDSS and 2MASS). We also present numbers of white dwarfs predicted by the Gaia Universe Model Snapshot and compare them with an alternative simulation calibrated with the local white dwarfs sample. In these online tables we provide the values used to fit the relationships in the paper, especially useful for those cases where the deviation from the established relationships is large. The most recent Gaia transmission curves and three different compositions for white dwarfs were considered here (pure hydrogen, pure helium and mixed composition with H/He=0.1).