H{beta} photometry is given for 263 reddened and very reddened stars from the Stephenson & Sanduleak (1971, Cat. <III/43>) catalogue of Luminous Stars in the Southern Milky Way (LSS). The results are combined with the uvby photometry presented in Paper I to determine reddenings, E(b-y), and distances for the stars and to estimate the spectral types and luminosity classes from derived T_eff_ and M_V_ values.