We present a method which uses colour-colour cuts on the Sloan Digital Sky Survey (SDSS) photometry to select white dwarfs with hydrogen-rich (DA) atmospheres without the recourse to spectroscopy. This method results in a sample of DA white dwarfs that is 95 per cent complete at an efficiency of returning a true DA white dwarf of 62 per cent. The approach was applied to SDSS Data Release 7 for objects with and without SDSS spectroscopy.