The aim of this paper is to present the results of photometric investigations of the central cluster of the W5 E HII region as well as a follow-up study of the triggered star formation in and around bright-rimmed clouds (BRCs). We have carried out wide-field UBVIc and deep VIc photometry of the W5 E HII region. A distance of ~2.1kpc and a mean age of ~1.3Myr have been obtained for the central cluster. The young stellar objects (YSOs) associated with the region are identified on the basis of near-infrared and mid-infrared observations.