We present high-quality optical spectroscopic observations of the planetary nebula (PN) Hf 2-2. The spectrum exhibits many prominent optical recombination lines (ORLs) from heavy-element ions. Analysis of the H I and He I recombination spectrum yields an electron temperature of ~900K, a factor of 10 lower than given by the collisionally excited [O III] forbidden lines. The ionic abundances of heavy elements relative to hydrogen derived from ORLs are about a factor of 70 higher than those deduced from collisionally excited lines (CELs) from the same ions, the largest abundance discrepancy factor (adf) ever measured for a PN.