We examine the absolute magnitudes and light-curve shapes of 14 nearby (redshift z=0.004-0.027) Type Ia supernovae (SNe Ia) observed in the ultraviolet (UV) with the Swift Ultraviolet/Optical Telescope. Colors and absolute magnitudes are calculated using both a standard Milky Way extinction law and one for the Large Magellanic Cloud that has been modified by circumstellar scattering. We find very different behavior in the near-UV filters (uvw1_rc_ covering ~2600-3300{AA} after removing optical light, and u~3000-4000{AA}) compared to a mid-UV filter (uvm2~2000-2400{AA}).