We present the results of an extensive near-infrared (JHK) imaging survey of the NGC 1333 star forming region. Our survey covers an area more than 4 times larger than the previous imaging survey of this cloud reported by Aspin et al. (1994, Cat. <J/A+AS/106/165>) and is sufficiently sensitive to render an accurate census of the embedded stellar population in the cloud. We detected 275 sources with m_K_<14.5mag within the 432 square arcminute region surveyed.