We present Australia Compact Telescope Array (ATCA) 21-cm observations of the nearby low-excitation radio galaxy (LERG) NGC 3100. This is the brightest galaxy of a loose group and hosts a young (~2Myr) radio source. The ATCA observations reveal for the first time the presence of neutral hydrogen (HI) gas in absorption in the centre of this radio galaxy, and in emission in two low-mass galaxies of the group and in a diffuse dark cloud in the proximity of NGC 3100. The sensitivity to low-column density gas (N_HI_~10^19^cm^-2^) allows us to reveal asymmetries in the periphery of most the HI-detected galaxies, suggesting that tidal interactions may be on-going. The diffuse cloud does not show a stellar counterpart down to 27mag/arcsec^2^ and could be the remnant of these interactions. The analysis of the HI absorption complex in NGC 3100 indicates that the atomic phase of the hydrogen is distributed as its molecular phase (observed at arcsecond resolution through several carbon monoxide emission lines). We suggest that the interactions occurring within the group are causing turbulent cold gas clouds in the intra-group medium to be slowly accreted towards the centre of NGC 3100. This caused the recent formation of the cold circum-nuclear disk which is likely sustaining the young nuclear activity.