Stellar clusters are open windows to understand stellar evolution. Specifically, the change with time and the dependence on mass of different stellar properties. As such, they are our laboratories where different theories can be tested. We try to understand the origin of the connection between lithium depletion in F, G and K stars, rotation and activity, in particular in the Pleiades open cluster. We have collected all the relevant data in the literature, including information regarding rotation period, binarity and activity, and cross-matched with proper motions, multi-wavelength photometry and membership probability from the DANCe database. In order to avoid biases, only Pleiades single members with probabilities larger than 75% have been included in the discussion. Results. The analysis confirms that there is a strong link between activity, rotation and the lithium equivalent width excess, specially for the range Lum(bol)=0.5-0.2L_{sun}_ (about K2-K7 spectral types or 0.75-0.95M_{sun}_). It is not possible to disentangle these effects but we cannot exclude that the observed lithium overabundance is partially an observational effect due to enhanced activity, due to a large coverage by stellar spots induced by high rotation rates. Since a bona fide lithium enhancement is present in young, fast rotators, both activity and rotation should play a role in the lithium problem.