We employ 76 type Ia supernovae (SNe Ia) with optical spectrophotometry within 2.5 days of B-band maximum light obtained by the Nearby Supernova Factory to derive the impact of Si and Ca features on the supernovae intrinsic luminosity and determine a dust reddening law. We use the equivalent width of SiII {lambda}4131 in place of the light curve stretch to account for first-order intrinsic luminosity variability. The resulting empirical spectral reddening law exhibits strong features that are associated with CaII and SiII {lambda}6355. After applying a correction based on the CaII H&K equivalent width we find a reddening law consistent with a Cardelli extinction law. Using the same input data, we compare this result to synthetic rest-frame UBVRI-like photometry to mimic literature observations.