We analyse the photometric properties of the early-type Fornax cluster dwarf galaxy population, based on a wide field imaging study of the central cluster area in V and I. We used the instrument/telescope combination IMACS/Magellan at Las Campanas Observatory. We create a fiducial sample of Fornax cluster dwarf ellipticals (dEs) in the following three steps: (1) To verify cluster membership, we measured I-band surface brightness fluctuation (SBF) distances to candidate dEs; (2) We re-assessed morphological classifications for candidate dEs too faint for SBF detection; and (3) We searched for new candidate dEs in the size-luminosity regime close to the resolution limit of previous surveys. (1) We confirm cluster membership for 28 candidate dEs in the range -16.6<M_V_<-10.1mag by means of SBF distances. We find no SBF background galaxy. (2) Of 51 further candidate dEs in the range -13.2<M_V_<-8.6mag, 2/3 are confirmed as probable cluster members by morphological re-assessment, while 1/3 are re-classified as probable background objects. (3) We find 12 new dE candidates in the range -12.3<M_V_<-8.8mag. The surface brightness-magnitude relation defined by the resulting fiducial dE sample shows that Fornax dEs are about 40% larger than Local Group dEs. The Fornax dE sample furthermore defines a colour-magnitude relation that appears slightly shallower than that of Local Group dEs. The early-type dwarf galaxy luminosity function in Fornax has a faint end slope alpha=-1.1+/- 0.1.